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Marketing Manager

RETAIL | Permanent/vast in dienst | Brussel

Organisatie- en afdelingomschrijving

As an organisation, Brussels International Trade Mart (B.I.T.M.) manages 2 different concepts: Trade Mart Brussels and the Buro & Design Center. These concepts are the result of years of evolution of the economic (retail) landscape.

Each concept has its own characteristics, target groups and objectives. Trade Mart Brussels and the associated Fashion Gardens is the largest experience platform for retail professionals in the Benelux. Shopkeepers join them to find inspiration for the new season and buy collections from thousands of brands in fashion, accessories, shoes, interior and much more. The Buro & Design Center has become a multifunctional working environment for professional service providers and companies.

Due to their increasing growth and further ambitions they are looking for a Marketing Manager.

Jobomschrijving

As Marketing Manager you are responsible for defining and implementing the (digital) marketing and communication strategy, to optimise traffic and lead generation of retailers towards Trade Mart.

  • You prepare the annual marketing plan and budget, in line with the overall business objectives.
  • You develop the digital strategy and will constantly monitor, adapt and improve together with your team the digital marketing campaigns across all digital channels.
  • You take care of the corporate identity and rebranding to improve the positioning of Trade Mart Brussels.
  • You participate in the digital transformation program from a marketing point of view.
  • You ensure that the sales and marketing objectives are aligned by working closely with the Business Unit Managers and Sales Teams.
  • You set up action plans : promotions, events, marketing campaigns through all channels and execute them together with your team.
  • You will mentor and coach team members of the marketing department.
  • You maintain an effective internal communications to ensure all stakeholders are kept informed of the marketing initiatives.
  • You keep abreast of and share customer and market insights.
  • As a member of the Management Team you contribute to the further development of Brussels International Trade Mart.
  • In this role you report directly to the CEO.
+Toon meer informatie
Solliciteren kan via de knop "Solliciteer direct"

Consultant: Alexander Van Crombrugge
Consultant, Brussel